According to the game box: "Dice 10,000: Skill, Chance or strategy, You decide".

The winner is the first player to have $10,000 in play money and a gold chip.

To be able to collect play money, the active player must first obtain a gold chip. He gets it by rolling 5 dice and obtaining any three of a kind result. If not, play passes to the next player.
If he has the gold chip, the active player rolls 5 dice again. He must obtain at least one "1", one "5", or three- to five-of-a-kind results. If not, the gold chip is lost and play passes to the next player. Using a push-your-luck mechanism, he can keep the positive results and roll again the remaining dice. The requirement for not losing the gold chip and your turn is the same, rolling a "1", a "5", or three- to five-of-a-kind. A successful turn ends when all 5 dice are valid results or the active player decides to cash in his actual points, taking no more chances in a turn.

This game is similar to Farkle and Ten Grand The Dice Game. It originated in the 1930s (Hugo Kastner: Die große Humboldt Enzyklopädie der Würfelspiele. Humboldt 2007, pp. 205-208).